Startups frequently struggle with one major question:
“Should we make a mobile app first or a web app first?”
The wrong choice can cost money, delay launch, and hurt early user adoption.
This guide will help you make the right call.
What Is a Web App?
A web app runs inside a browser (Chrome, Safari, Firefox).
Examples
- IndiaMart
- Flipkart Seller Panel
- Canva
- Instagram Web
Pros
- Works on all devices
- Quick to build
- Low development cost
- Easy to update (no app store approval needed)
Cons
- Limited offline support
- Not as fast as native apps
- No deep access to device hardware
What Is a Mobile App?
A mobile app is installed from the Play Store or App Store.
Examples
- Zomato
- Dunzo
- Paytm
Pros
- Faster and smoother
- Access to sensors, camera, GPS
- Better offline usage
- Stronger brand presence
Cons
- Higher development cost
- App store rules
- Longer release cycles
Choose a Web App First If:
✔ You’re validating an idea
✔ You need fast development
✔ Budget is low (under ₹1–2 lakh)
✔ You need SEO traffic
✔ Users mainly use laptops for your product
Best Examples
CRM, dashboards, B2B tools, marketplaces (IndiaMart-style), SaaS tools.
Choose a Mobile App First If:
✔ Your app requires real-time performance
✔ It depends on GPS/camera/sensors
✔ You need offline functionality
✔ You target daily-use consumers
✔ The product is communication or social-focused
Best Examples
Messaging apps, fitness tracking apps, delivery apps, UPI apps.
The Perfect Middle Ground: Build a PWA
A Progressive Web App (PWA) gives the best of both worlds:
- Works like a mobile app
- Installable on home screen
- Fast and lightweight
- Zero app store approval
Examples
- Twitter Lite
- Starbucks App
Conclusion
If you are a startup in 2025:
Start with a Web App → Convert to PWA → Then build a native mobile app once you grow.
This approach saves time, reduces cost, and makes early validation easier.